Top 5 Examples – Web Optimisation
Wish you had some real life examples of superbly designed and optimised landing pages? Then here are our top 5 examples for Web Optimisation!
You can send your visitors towards your homepage or product page, but if your landing page fits seamlessly with your advertisement, fewer visitors will have trouble orienting themselves. Too often, the focus is on the product or service while the visitor has more interest in a solution to the problem. The landing page is essentially a page that connects the advertisement and the offer on the website.
The ad could be seen anywhere, from social media to Google. Usually, the landing page can’t be found in the menu because it’s specially made to ‘welcome’ visitors who’ve clicked on the ad. Therefore, a landing page isn’t for the purpose of better findability.Â In creating an outstanding landing page, there are many things to consider as there are a plethora of elements that are required and it also depends on the goals youâve set. Here are five examples:
The homepage of this whiskey club is a perfect example of a good landing page. The design makes it very easy to either join or read more about the membership. When looking at the Tasterâs Club homepage the two call-to-actions immediately jump out. Clicking on the âLearn moreâ CTA will bring you to a colorful page with images on what the membership includes. When you scroll down youâll also get to see testimonials from users. The fun really starts when you click the âJoin Nowâ button. There is this a really fun and interactive way of picking your favorite whisky and viewing further details regarding membership and gift options available for it.
When you visit the website, the first thing that stands out is the call-to-action button. The red and white CTA contrasts beautiful with the black background. It also allows visitors to act quickly if they want to. Near the bottom of the page there is also a yellow section which offers detailed information about what youâre going to receive when clicking on the CTA. In reality the CTA âGet a Free Analysis Nowâ will take you to the top page where you can fill in your email. Quite a strategic move from Webprofits!Â
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Similar to our website, Lyft makes use of a big header and headline as an introduction to new visitors. The âApply Nowâ form requires you to only fill in six fields to become a driver. Itâs easy, simple and to the point. In addition, to âapply nowâ there is also a section which lets you calculate the amount of money youâre likely going to earn. Visitors arenât actually taken to a new page upon clicking. They see an amount in US dollars with a new call-to-action that appears. So essentially there are two ways that lead to conversion. Lyft is targeting two types of visitors on this landing page: the people who want to make a decision right away and the people who need more information before they decide and its done pretty!
At first impression upon visiting this online retailer, it doesnât appear to have a beautiful landing page, but when you take a closer look Bol.com has done many things right. Think of it like this: there are many types of visitors that have different needs. Some of them might need to see a lot of images, others look for bargains and discounts. Bol.com has reacted to this by showing important information above the fold. Things like discounts, a countdown timer, buy two get one for free, suggestions, recommendations and more. The top of the page displays the shipping fees and whether you can return certain items. This important information is displayedÂ above the fold, keeping customers thoroughly informed.
Now that we are at it, letâs take a look at one the biggest clothing-retailers in the world. With their distinct but fairly cheap clothes, H&M delivers fast-fashion for all sorts of people. After you pick a country, the homepage appears with a header you can’t miss. Whatâs nice about the website is that the header contains CTAâs for the primary group of people: men, women and kids. They managed to put new arrivals above the fold of the landing page. The navigation menu is doing a great job at only showing the relevant subjects like home, sale, their magazine and the usual men/women/kids. The design is clean and simple. It doesnât take the attention away from the visitor which is good if you want more conversions.
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